354: The Pink Panther’s Car

DINKY 354: PINK PANTHER’S CAR (1972-1980):

This model was released in two separate versions,  the Dinky 354 Pink Panther Car (1972 -1977) and then re-released as the Pink Panther’s Jet Car (1977-1980).

354 Both cars and boxes.JPG


The first Pink Panther car, dinky model # 354, had a large black central wheel in the middle of the car. This was the flywheel that generates its ‘dynamic power’ activated by a rip cord with a serrated edge.

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354 PP side.jpg
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354 PP top.jpg
354 PP bottom.jpg

The model came with a pull cord to power up the flywheel or as described in the catalogue; “a central gyroscopic road wheel with pull-through rack rod” and an instruction sheet.



The pink base colour shades could vary from a light to a darker pink which could also result in a mix and match of the nose colour. There is a less common version which had a black nose and this has been seen without a black painted side stripe.

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There was also a pink base variation with a pink seat which also appears to be rare.

PINK Base COMP.png
Images: John Harrison

The wheels were sometimes left unpainted.

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In 1977 Dinky released a simpler version which underwent many changes. With no large central flywheel, the ‘dynamic power’ went and the labelling now said ‘Jet Car’ There was a large sticker of the Pink Panther on the top of the body. The lines of the doors on the sides were missing and replaced with decals.

New version COMP2.png

The Jet Car wheels were either cast or speed wheels like the original 354 version and again could be silver painted or left black.

wheels Jet Car COMP.png

The base plate of the 2nd version omitted ‘Dinky Toys’ and replaced this with ‘Meccano’ the parent company.

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The Panthermobile was based on a real, fully functional car which was used in the opening credits to The Pink Panther TV show (1969-1976).

Pink-Pather-Car 2.jpg
Pink-Pather-Car 5.jpg
Pink-Pather-Car 6.jpg


The Dinky model lines are spoiled by the flywheel protruding out of the top, but this would have added to the play value. The second version was more accurate physically apart from the decals which were inaccurate visually.

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(Top) 1st version (Middle) Panthermobile (Bottom) 2nd version.

(Bottom) There were two versions of the Pink Panther himself, the 1st version car had a simpler two colour figure and the 2nd version a more detailed one.

Pink panther x 3.png


prototype PP.jpg
Colour trial sold by Vectis Auctions


Original artwork for the all cardboard box

Artwork 1.jpg


The original box had an image of the actual car used in the TV series plus instructions in a variety of foreign languages.

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PPP with box 2.jpg

The original photo used for the first box.


The second box version was a bubble pack, omitting Dinky Toys in favour of Meccano branding. On the back was a picture for colouring in.

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The bubble packs were sold in trade boxes of 6.

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The 354 Panthermobile first appeared in the Dinky 1972 catalogue.

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Dinky 1972 UK consumer catalogue
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Dinky 1973 and 1974 consumer catalogue
Dinky 1975 UK Catalogue.png
Dinky 1975 UK consumer catalogue
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Dinky 1979 UK consumer catalogue
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Dinky 1979 UK consumer catalogue

And the model made its final appearance in the 1980 catalogue which was never published. The image below is from a transparency.

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Image from the unpublished Dinky 1980 UK catalogue.


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Ad 354.jpg

6 thoughts on “354: The Pink Panther’s Car

  1. It appears that with this offering Dinky originally took a page from the Kenner’s “SSP” toys, which were a line of toy cars ( and later “Evel Kneivel’s” Motorcycle ) which featured the central wheel and ripcord assembly. IIRC, the SSP cars were a larger scale than the Dinky. Question: On the Jet Car version, did Dinky bother to fill in the hole left when the flywheel was removed or was the decal intended to cover the hole as a stopgap?


  2. Very interesting thank you. It would be interesting to know what lies underneath the decal on the second version. I don’t want to peel mine off 🙂 but if anyone has a very play worn version who can shed light on this it would be very helpful.


  3. I had one of these, and despite the soft rubber nose, it could go lethally fast. I managed to get it through a pane of glass on our french windows – a pane that had been replaced a few years earlier, due to a Dinky Stuka bomb going through it.

    Liked by 1 person

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