108: Sam’s Car

DINKY 108 SAM’S CAR (1969-1974):

Dinky Toy’s 108 Sam’s Car was produced between 1969 and 1974. Sam’s car was a model of Sam Loover’s car from the Gerry Anderson TV21 series Joe 90.

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Three common versions of the 108, with the light blue being the rarest of the three.

It had a ‘keyless clockwork motor;’ which was enabled by pulling the car backwards to wind it up and then releasing. A W.I.N. (World Intelligence Network) lapel badge was also provided. Note the caveat on the box that the: Colour of the model may differ from illustration 

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Underneath the licensing text reads: Made under licence from © ATV (Overseas) 1967. This was due to new separate arrangements for the U.S.A. in 1967, when a new subsidiary ‘Associated Television (Overseas) Limited’ took over responsibility for the pre-funding of various new Gerry Anderson productions for ITC.


A stick-on W.I.N. badge (World Intelligence Network) was also provided in the box. The badge holder and sticky back protector is often missing. Note the font variations.

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The new keyless pull-back clockwork motor feature was later used in the 352 Ed Straker’s Car.

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Sam Loover was in charge of W.I.N. the World Intelligence Network who Joe 90 worked for, although he called him ‘Uncle Sam’. The TV series car was a modern two door saloon, with a rear spoiler that was a rarity in the 60’s and 70’s and gave the car a futuristic feel. The car was a metallic silver grey with a gas turbine job engine delivering 200 miles an hour.

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Sam’s car with Joe’s car outside WIN HQ.



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The four most widely available colours were metallic red, silver, a powder and a mid blue and the latter two are the rarest of the four.

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There was also a maroon version and seen only very rarely, a fluorescent orange version, (also described by Astons Auction house as ‘fluorescent pink’) which was for USA export only and relatively few were manufactured.

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Fluorescent Orange version.  Image: David Fortune

A chrome version which is missing the red paint used for the rear vents and for the front radiator area has been sent in by a collector. This looks like a factory error but may have been a small production run  because of a lack of paint to add the detail on the production line. More examples please!

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All silver version on the right (Image: Patrick Collins) 

And finally the very rare gold version.  A New Zealand collector has two gold 108s, one of which curiously has gold screws. This is possibly a promotional model or specially produced as a gift for managers.

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Images: Matthew Trbuhovic
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Images: Matthew Trbuhovic

The second variant of the gold version has black detailing and is a slightly darker gold.

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Dr Force’s Dinky book mentions this model as does The Great Book of Dinky Toys and the former has a picture of a dark gold/bronze chromed version.

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Dinky Toys: Dr. Edward Force

There were two types of wheel used both of which were used on other models, mostly sports cars.

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The majority of bases were black. A blue grey version has been seen on a Maroon coloured variation.

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Sam’s Car only had one box type and included a W.I.N. badge.

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108 Instructions (Image: Jacques Du Jardin)


The car first featured in the 1969 catalogue and looked white rather than silver but perhaps that was a printing issue.

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Dinky 1969 consumer catalogue
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Dinky 1970 consumer catalogue front cover
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Dinky 1970 consumer catalogue

The 1971 catalogue first featured the red version.

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Dinky Catalogue 1971
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Dinky 1972 consumer catalogue
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Dinky 1973 consumer catalogue


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Ad 1969
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1969 Ad
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TV 21March 1970
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Italian Topolino Ad 1973

4 thoughts on “108: Sam’s Car

  1. I have a chrome model with a chrome rear window area! but the lights/grill are red their are no signs of any changes to the body but someone has painted the base in black by hand (over already chipped paint) so the base has been messed with I could supply images


  2. Hi Peter, Thanks for your note. Sounds like an interesting variant. If you can send some pics that would be great. Please send via dcmtvspace (at) virginmedia.com. Cheers Kevin


  3. I scratched a racing stripe on dads back in the 70’s… Sigh!
    I just found the bumper to my SPV… no all I need to do is find the rest of the SPV…


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