115: United Biscuits Taxi

DINKY 115 UNITED BISCUITS TAXI (1979-1979):

The Dinky United Biscuits Taxi 115 was released in 1979 and withdrawn that year. Although the 115 United Biscuits Taxi was illustrated in the 1979 Dinky catalogue, the model was not distributed by Dinky and it could only be obtained from United Biscuits as a promotional offer.

This model was issued at the same time as the 120 Happy Cab.

UNITED BISCUITS:

The Dinky 115 “United Biscuits Promotional Taxi”, a limited number promotional model, was probably created due to the fact that the United Biscuits factory was just down the Binns Road and the person who at this time was the marketing manager at Meccano Ltd had been hired from United Biscuits.

‘Taxi’ was the name of a chocolate  biscuit sold under United Biscuit’s McVitie’s  biscuit brand and was available in multi-packs using a yellow and blue wrapper, in a New York taxi cab style design.

To get the model customers had to send off  four token wrappers from the new “Taxi” biscuits and a small amount of money. The model was provided in a plain white box.

BOX:

The model came in a plain white cardboard box.

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